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Saturday, July 18, 2009

5 ways to use Facebook Marketing to build your brand

Facebook.com is a social networking site with over 175 million active users worldwide. It offers an unbelievable set of marketing tools and applications for the online marketer. A good understanding and use of the various features of Facebook can turn out to be a quick and powerful method of building your brand.

Each Facebook member is a part of one or several networks built around a region, city, college/university, or workplace. It is an online meeting place for friends and acquaintances who use the site to send messages; share photos, videos, applications; play games, invite others for events, chat in public or private and find out what activities others are involved in. Use the following 5 ways to maximize your marketing efforts on Facebook.com.

1. Pages: This is a perfect tool for online or other businesses to build their brand presence. You can create a customized image for your products using flash, HTML, and other embedded applications. You can then attract 'fans' to your pages. This is viral marketing at its best.


2. Notes: These are like blogs wherein you can share information about your product features, testimonials of satisfied customers, answers to frequently asked questions and tips on how to use your products for the best results. Ensure that you keep posting information at regular intervals as that will give your brand a dynamic image.

3. Feeds: This is an information broadcast tool, which cannot be used directly. However, it can be used indirectly because it archives all the activities of users around your brand and shares it with all the other people in the network. So if one person purchases your product, other will come to know about it through the feeds.

4. Social Ads: If you have some money to spend, you can pay for user clicks or some specified user action. This is a highly effective way of generating leads for your products since you can target your ads to specific demographics like age range, location, education level, relationship status and workplaces. There is also a real time facility to see the effect of your ads and to tweak your budget accordingly.

5. Polls: You can conduct market research for your target market using this facility on Facebook. You can expect to get a large number of responses within hours, which you can analyze with some rudimentary tools provided by the application.

Use these tips and also explore other options available on Facebook for result-oriented marketing campaigns. This can turn out to be the one good thing that you have been looking for to generate leads or to build your brand.

6.You can put online the business you ever dreamed of.

People are always searching for any kind of information on the Internet and they want to pay a big price for it. Now it is up to you to start up a business on the Internet, something in your life that you are passionate about.

7. Low operating costs for a successful home-based business.

8. You can have multiple successful online home-based businesses

9. The Internet is an extremely huge market growing every year

So does starting a successful online home-based business appeal to you? Given the reasons above I am sure you can come to a conclusion if working at home is right for you and your family.

10. Internet is a successful growing market growing every day.

If you read all the reasons above I think you can conclude that working at home can be right for you. So starting a successful legitimate online home based business is really something for you.




Facebook, marketing, facebook marketing, online marketing, social networking, business, attraction marketing, advertisements, advertising, polls, friends




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